Negative Consumer Behavior What is negative consumer behavior and what are the characteristics of a bad customer? How can managers address this issue to ensure success?

Negative Consumer behaviour To fully understand what ban consumer demeanor is and what makes a with child(p) customer, we basic have to understand what consumer demeanour is. In their book, Consumer fashion: Concepts and Strategies, Berkman and Gilson (1981) label that the American Cultural System, which is make of values and artifacts, potently influences consumer activity in the United States. In the twentieth century, American culture reflected a distinct utilisation ethic found upon fullness and gratification of desires through material acquisition (Berkman and Gilson, 1981). Consumer Behavior is eruptlined as the activities of people diligent in tangible or potential use of forage commercialise items-whether products, services, retail environments, or ideas (Berkman and Gilson, 1981). Thus, there are interminable lawsuits of bearings that the consumers can exhibit reservation it difficult to distinguish surrounded by good and bad consumer style. Sometimes, a consumer behavior that maybe considered oppose in one market place can be considered positive in another. shoplift for example. Some 800,000 times a day, this tableau of temptation, fear and uplift plays out in the prosy aisles of department gunstocks and supermarkets (Adler, 2002). Shoplifting without a doubt is a type of negative consumer behavior since this behavior costs department memory boards and supermarket thousands of dollars all(prenominal) day.

Yet in the February 25, 2002 Newsweek human face written by Jerry Adler, Brandy Samson, the director of a jewelry and accessories store in the Sherman Oaks California demeanor Square, sees shoplifting in a positive way by using it to understand what it is that the consumers want. She advance to say We know whats tropic among teens by seeing what they defraud (Adler, 2002). Though shoplifting has negative cause for one type of market it is a positive consumer behavior in another resembling the protective cover and protection market. The rise in shoplifting incidents go out lead... gud piece of work except there is nuttin written on that what a customers expest from customers ervices department. If you want to cast down a full essay, postulate it on our website: Orderessay

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