'The Market-Driven Journalism Trend - Apple Daily'

' snow years ago, yellowish journalism emerged in response to peoples wants. It finish up in the mass censure of the fabrication and the get hold of professional journalism which stresses social accountability and sees the attention as a semipublic service provider1. Nevertheless, towards the closing of this century, history tell itself with the founding of the States Today, a unremarkable that aimed at providing fast-food alike(p) information for the vehement readers at an period of information outburst in the 80s2. stir by regular army Todays conquest, the former proprietor of Giordano apparel, Jimmy Lai Chee Ying, launched a new Chinese daily, orchard apple tree unremarkable, base on the precedent of USA Today. As a businessman, Lai compound the whole of the stinting theory into the operation of apple Daily, where the market was seen as the prime and sole broker or former governing the utilize of the daily. Catching the wants of the consumers, Apple Da ily presently became the second highest circulation news programprint in Hong Kong3. The success of Apple Daily make itself the simulacrum for other newspapers to reproduction from. From then on, the market-driven precedent rooted in the journalism industry of Hong Kong. What followed is a drastic change in the organizational complex body part and the market airwave as intumesce as our society. With a view to look into into the market-driven model of journalism in Hong Kong, I am leaving to examine the institutionalize and features of Apple Daily, the initiating push of turning the industry into completely moneymaking(prenominal) in disposition in this paper.\n\n practicable Model of Apple Daily as a Market-Driven median(a)\nThe basic article of belief for the market-driven model is lucre maximization4. Under this model, news is seen as a commodity for change to and be consumed by the consumers, instead of a public steady-going that serves both the end to inform and to educate. mean(a) is a beast for making money and every finding within is made according to its associated financial benefit. Ben H. Bagdikian mentioned in the... '