Market Entry Strategy

Contents 1.0 confederation Overview 2.0 Market Screening 2.1 penetrate 1 2.2 reach 2 2.3 deform 3 2.4 Filter 4 3.0 Environmental Analysis of chosen foodstuff 3.1 Economic pen 3.2 Demographics 3.3 Political indite 3.4 association/ Culture 3.5 Technological Profile 4.0 Consumer Characteristics 5.0 Market entry Strategy 5.1 Detailed marketing fuse 6.0 References 1.0 Company Overview call for is a 100% Irish owned firm exchange a range of aromatherapy essential oils and aromatic candles. They also make candleholders. The main limitations in expanding Quest atomic number 18 budget constraints, as it is a sm only privately owned firm. Currently all distribution within the nation of Ireland is carried out by sensation distributor. Quest has also recently expanded into Northern Ireland and uses the kindred distributor. The distributor receives all exhibitions and the harvest-home is then allocated accordingly. The distributor orders its issue from t he Quest candle factory. Typically, the distributor holds a lot of stock-take so as orders are neer left short. Because of the budgetary constraints, Quest is limited in its blowup into the European Union with countries located on the tungsten gliding of Europe beingness considered feasible. It would simply not be economically viable for Quest to expand further into Europe or any new(prenominal) continent. 2.0 Market Screening 2.1 Filter 1: macro instruction Level Research Geographical Features:Located on the west coast of Europe with direct access procurable by sea.

Political Environment:Stable for at least 5 years Economic Statistics:GDP per Capita (PPP) > $20,000 G DP real maturation rate >= 3% Inflati! on rate (Consumer prices) Imports > $250 billion cordial bodily structure:Percentage of population aged amongst 15-64>65% Population >15 million Countries Reviewed: 15, Passed 5 2.2 Filter 2: General Market Relating to the Product UKSpainGermanyFranceNetherlands Availability of market data12112 Market Size12113 Growth trends for similar products13211 Usage of alternative medicine12122 winder: 1 = high, 2 = medium, If you want to get a adequate essay, order it on our website: OrderEssay.net

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