Competitive Analysis For Lululemon

Direct Competitors 1.Adidas Is a German sports apparel manufacturer and waul down mark of the Adidas Group. Adidas is the largest sportswear manufacturer in atomic number 63 and the minute of arc biggest sportswear manufacturer in the universe of discourse by and by its American rival Nike. The Adidas Group as well consists of the Reebok sportswear company, golf company (including Ashworth), and Rockport. Other then sports footwear, the company also levys other products much(prenominal) as bags, sports clothing, watches, eyewear, and sports equipment. Adidas divided the brand into three primary(prenominal) groups with each a separate focus: Adidas Performance was seeed to attain their devotion to the athletes; and Adidas Originals and Style Essentials was marked to focus on agency and lifestyle. They also launched a Stella McCartney line in early 2000 which is severalize of the fashion and lifestyle collection. Adidas is a major domestic and exotic spor t and events sponsor. Over the last number of years, Adidas has increased its marketing and sponsorships budget. Adidas operates an online store and has 560 store locations worldwide and also sells their brands via independent distributors. Adidas article of faith is to help athletes achieve their highest deed levels. Adidas leads the way with superior design and innovative technology. Website: www.adidas.

com 2.Athleta by Gap Inc. The Gap Inc., acquired Athleta, a womans active wear company in 2008. They spring up active wear in most sporting categories such as yoga, running, hiking, fitness, swimming, golf, tennis, cycling and triathlon. Athletas method of distribution i s presently online only through Gap Inc. ne! w website www.gap.com and by catalogue. Their doctrine is: Be Strong. Be Beautiful. Every product delivers the ultimate implementation advance for workouts with feminine designs and fits that have been dialled into the athletic physique. Committed to self-aggrandising quality that can be put to the test, workout after workout, and to refining even...If you want to get a full essay, instal it on our website: OrderEssay.net

If you want to get a full information about our service, visit our page: write my essay