Banana Republic

while ¢ñ OVERVIEW         Banana land is a very far-famed grunge in United State and Canada. This brand has non been introduced into to the south Korea market yet. Banana Republic was found in 1978 in California. later being acquired by Gap Inc. in 1983, it has since evolved from a sm whole purveyor of safari-inspired clothing with two stores and a mail rig compose into one of the most well- prise sell brands in the United States. Banana Republic is having an dialect on all things elegant, modern and comfortable. Banana Republic is the ultimate destination for style-conscious shoppers. Customers look it in every aspect of the brand-from modify service to characteristic shopping experiences. Due to this reason, I am interested in introducing Banana Republic into southwestern Korea. I call for authorisation that Banana Republic bequeath be successful in South Korea. I will keep an eye on by the analytic thinking of the market situations in South Kor ea and the competition situation there. later on analysis, I will make my marketing strategies about how to successfully introduce and larn Banana Republic into South Korea. PART ¢ò BRIEF basis AND HISTORY ABOUT BANANA democracy         Banana Republic was found in 1978 in California. After being acquired by Gap Inc.

in 1983, it has since evolved from a subtile purveyor of safari-inspired clothing with two stores and a mail dress catalog into one of the most well-respected retail brands in the United States.          plot of ground our focus ashes on modern, versatile clothing for both men and women, we have grown our customers. As they began to expr ess a desire for spread out lines of mercha! ndise, we listened. This is what inspired us to introduce some(prenominal) new collections home, jewelry, intimates and personal care. ¡° custody¡¯s Only¡± and ¡°Women¡¯s Only¡± gender-specific stores were launched in 1996. And in 1997, we added 30 new stores, including 4 flagship locations, bringing the total... If you want to fetch a full essay, order it on our website: OrderEssay.net

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