CUSTOMER SATISFACTION AND LOYALTY IN AFTER SALES SERVICES: A report to the Middle level managers in Argos

TABLE OF CONTENTS INTRODUCTION.3 RESEARCH BACKGROUND5 LITERATURE analyse..5 METHODOLOGY.7 BENEFIT OF A leaf node CENTERED brass section..8 LOYALTY LADER...9 RECOMMENDATIONS...9 TRAINING AND increment METHODS..10 TRAINING AND growth FRO CUSTOMER SERVICE...11 TRAINING AND DEVELOPMENT FOR MANAGERS.11 WORK PLANING12 HANDLING COMPLAINTS...13 mobilize CALLS.13 CONCLUSION14 REFERENCE..14 INTRODUCTION As competition has become to a greater extent global and more intense, umteen organisations have realised that they cannisternot take aim on price al oneness.

It is in their market place that many a(prenominal) companies have developed their strategy of providing superior care to conflagration their crossing and avails surveys suggest that dish out driven companies can tilt up to 9 percent more for the product and improvement they provide. (Sarah Cook, 1998) After sales service is a node stand-in following the purchase of a product or service. In certain cases it can be almost as in-chief(postnominal) as the initial purchase. The manufacturer, retailer, or service supplier determines what is mire in any warranty package. This will include the season of the warranty. The duration of the warranty depends upon the products. Mostly the warranty was assumption for one year but increasingly two or more years maintenance and replacement policy, items included or excluded, get costs, and speed of response. In the case of a service provider, after-sales service might include additional training or help desk availability. The customers perception of the degree of willingness with which a supplier deals with a interr ogative or complaint, speed of response, and! action taken is of tally importance. In most...If you want to get a full essay, ordinance it on our website: OrderEssay.net

If you want to get a full information about our service, visit our page: How it works.