Levi's marketing strategy in relation to Type I Jeans model.

The Marketing Plan. 1. Executive summary. 2. attire analysis. 3. Objectives and issues. 4. Marketing dodging. 5. Marketing combine bag - 4 Ps - product, price, place, and progression. 6. execute programmes. 7. Appendices. 1. Executive summary. 1. Analyse Levis maw re retentivenessing of the jeans food grocery store with repute to: - product - price - place - promotion 2. Using self-reliant quantitative survey to prove and comparability the validity of Levis trade strategy in follow of foodstuff segmentation and promotion appeal. 3. Analyse and comment on the strategy of Levis and its approach in maintaining leadership in the jeans food market. 2. debone analysis. INTERNAL - Strengths aim: Levis has a market leading position, Levis is the most named tick of jeans bought or received in the last 2 geezerhood - 34% of men and 24% of women in a grease ones palms survey. trademark consider: commodious promotion (August 2000) for Engineered jeans (LEJ) positioned denim as cool once again. Brand Image: Levis pioneer position generates corporate trust and devotion through with(predicate) establishment dissemination Control: EU law(*) prevents the significance of cheaper goods from gray markets out of doors the EU, without the brand owners permission. Therefore retailers much(prenominal) as Tesco can not trade imported Levis at cheaper prices.

Innovative Ability: Levis decisive natural endowment to subtly change styles and create unique(p) selling points parallels the spectrum of the separate market (see *1) Levis in the midst of a heavy market: familiar productivity improvements are require in tough markets through well targeted investment in better selling systems, nisus control and forecasting systems. Levis deliver chain developments consume replicated these requirements. As well as modify controls Levis has also pint-sized the era between stock social club and supply EXTERNAL - Opportunities Segmentation: The market has amaze segmented into a spectrum (*1) of looks, fits, cuts and finishes. This gives Levis the prospect to... If you want to get a full essay, order it on our website: Orderessay

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